El Hijo de la Cumbia’s New album: Genero, Genero

Nacional Records is proud to announce the release of El Hijo de la Cumbia’s newest album Genero, Genero out today.

El Hijo de la Cumbia is more than just a musician. He’s also a well-traveled, musical anthropologist. From early days performing reggae, dub, and hip-hop in his native Buenos Aires to working with influential cumbia sonidero groups in Mexico and the USA, El Hijo de la Cumbia has always sought to learn from the world around him.

The Malmo, Sweden-based musician’s latest endeavor is a new album that spans a decade of research and is his largest undertaking yet. “This is, without a doubt, a new beginning for me,” he says. “I spent 10 years traveling the world, learning and absorbing new styles and rhythms. I composed 56 songs, and it took me a year to select my favorite ones for a new album.”
That album is Genero, Genero, an apt name as El Hijo de la Cumbia deftly combines numerous sounds, styles, and genres to create a sonic version of his heavily-stamped passport. The album features appearances by Celso Piña, La Dame Blanche, Mexican Institute of Sound, Alika y Nueva Alianza, and El Rama, who join him on his quest to tear down all barriers with music as his weapon of choice.

It is music he’s had the pleasure of sharing with audiences across the globe, most recently at various festivals in Mexico, Brazil, France, Portugal, Denmark, Norway, and Sweden.

“This is a project that I hope inspires others, through my music, with the belief that everything is possible and that there are no limits in life.”

The album’s first single “Che Revolution” features longtime collaborator (and Nacional Records labelmate) La Dame Blanche. Genero, Genero is out everywhere today.